Jim set up Reid Cooper with Louise Cooper in 1998 when both considered that developments in the insurance market meant there was a significant place for a niche firm.

He has acted for a wide range of clients including Police Forces and Fire Brigades. He represented "Hangar 13" in the Ecstacy Deaths Inquiry in Ayr and appeared in the Lanarkshire E-coli Fatal Accident Inquiry.

Jim is a member of the Forum of Insurance Lawyers (FOIL).